Soulful Expeditions
Full Branding, Webdesign & Photography
About project
For Soulful Expeditions, a startup travel company, I was responsible for crafting everything from branding and imagery to their website. This project showcases all these elements. The company offers incredible 4×4 adventure retreats with mindfulness practices to help travelers fully immerse themselves in the journey.
Client Brief
Soulful Expeditions aimed to build a strong, recognizable brand enriched with stunning imagery. To truly capture the essence of their journeys, they invited me to join one of their adventures, allowing me to experience the spirit of their travels firsthand. After an incredible trip to Morocco, they entrusted me with creating their branding and website, bringing their vision to life.
Branding
For the logo, I wanted to bring everything the company stands for into one mark. I combined a person sitting in a relaxed, mindful pose on a 4×4 in nature, representing both looking ahead to the future and reflecting on the past.
The colors and typography had to feel warm, adventurous, and natural. The dark brown connects to the earth tones of nature, while the orange captures that spark and fire you feel when heading out on an adventure.
Website
The website needed to be instantly recognizable and reflect the lively, adventurous, and luxurious spirit of Soulful Expeditions. It includes everything from a step-by-step registration form and a booking system to a newsletter subscription and more, making it both functional and full of character. Visit their website to take a closer look for yourself — or even go ahead and book a trip if you’re feeling adventurous.
Imagery
For the imagery, I wanted to create immersive and sometimes almost ad-like photos that would really grab the viewer’s attention. Since these trips aren’t cheap, the photos needed to look high-end and give off a luxurious vibe, making potential clients feel like they’re investing in something truly special.
Approach
While in Morocco, I tried to be as unobtrusive as possible, capturing real moments and genuine emotions as they naturally unfolded. This meant fully immersing myself in the experience, taking part in the same activities as my travel companions. At the same time, when I had a specific shot in mind, I made sure everyone knew, taking the lead to bring it to life.
Roundup
The images and branding were used across various forms of communication, including a large fair, and have already brought in some great clients and connections for Soulful Expeditions. Along with their brand-new website, this made for a very happy and satisfied client.
