Cubanisto
Rebranding / Advertisement
Cubanisto is a Belgian rum flavored beer, brewed by AB InBev. I infused the brand with a more organic aesthetic to create a feel-good vibe for the beverage. I aspired to craft a versatile design that would suit not only nightlife settings but also the enjoyment of drinking it with friends on a terrace.
For this conceptual project I designed the main label, the sleeve label on the ‘neck’ of the bottle, the bottle cap and out-of-home advertisment displayed on a busstop.
Cubanisto
Rebranding / Advertisement
Cubanisto is a Belgian rum flavored beer, brewed by AB InBev. I infused the brand with a more organic aesthetic to create a feel-good vibe for the beverage. I aspired to craft a versatile design that would suit not only nightlife settings but also the enjoyment of drinking it with friends on a terrace.
For this conceptual project I designed the main label, the sleeve label on the ‘neck’ of the bottle, the bottle cap and out-of-home advertisment displayed on a busstop.
Cubanisto
Rebranding / Advertisement
Cubanisto is a Belgian rum flavored beer, brewed by AB InBev. I infused the brand with a more organic aesthetic to create a feel-good vibe for the beverage. I aspired to craft a versatile design that would suit not only nightlife settings but also the enjoyment of drinking it with friends on a terrace.
For this conceptual project I designed the main label, the sleeve label on the ‘neck’ of the bottle, the bottle cap and out-of-home advertisment displayed on a busstop.
The beer stands for both the Caribbean taste and the celebration of ‘Día de los Muertos’ (day of the dead). I’ve decided to go for some sort of a summer night out with friends feeling, while still integrating a skull peculiar to Cubanisto.
