Control Fire - Extinguishing Spray
Photography & Graphic Design
About project
Control Fire is a fire extinguishing spray designed to stop small fires from spreading. The company aims to make fire safety accessible to everyone. This project highlights elements of their rebranding, primarily handled by Equals Three, along with a collection of product images in various scenes.
Client Brief
C-Fire set out to give their product, Control Fire, a fresh new look to appeal to a wider audience and create a more engaging and attractive brand identity. As part of the rebranding, they introduced a new webshop and enhanced communication across various platforms. To support this, they also required updated product imagery.
Rebranding
The rebranding aimed to transition from the old, more chemical-looking design to a modern and cohesive brand identity. While Equals Three handled most of the conceptual work, I focused on the execution, including adding graphic elements and making adjustments to ensure everything fit the label dimensions and other requirements. As well as creating product imagery to then use in graphics and other materials.
Lifestyle Imagery
These images were taken to showcase the new product in various use cases and potential fire hazard scenarios, while avoiding overly dramatic or frightening depictions of fire.
Approach
I aimed to capture clear visuals of the product and its environment, presented in a warm, cozy, and approachable style.
Roundup
The new look, feel, and imagery helped C-Fire establish a more approachable and user-friendly presence through their webshop, while also attracting new clients and resellers for their product.
Collaborators
Preparations for Shoot: Jeremy Vanmaele
Rebranding & Overall Concept: Equals Three & Inge Laureyns
Rebranding & Overall Concept: Equals Three & Inge Laureyns
